Parents urged to play, talk, read

A new campaign to encourage parents and carers to play, talk and read to their young children to help give them the best start in life, has been launched by Scotland’s Children’s Minister, Adam Ingram.

The Play, Talk, Read campaign – part of the Scottish Government’s ongoing focus on the early years of children’s lives – aims to build on the success of a similar campaign last year and help parents lay the foundations for improved future life chances for their children.

The Play Talk Read website has been updated for this year’s campaign including tips and advice with digital books, an online community, interactive videos, games and promotions. Nine TV infomercials featuring parents telling their Play, Talk, Read stories are also being aired.

A Play, Talk, Read DVD containing infomercials, offering advice, interactive games and digital books is available to parents and carers free through the website and is being distributed through the infomercials and roadshows.

The interactive story books look good, as do a number of other activities. However, the clips in the ‘How-To Video’ section were inaccessible whne I tried to open it.

Even so, a site well worth checking out fro indeas to support very young children.